ONE EXTRAORDINARY AGENCY WILL CHANGE THE COURSE OF HISTORY.
IT DOESN’T GET ANY SEXIER.
Searching for creative genius to frame sustainability – one of the biggest issues facing our planet and humanity today – so it can’t be ignored by consumers any longer.
WiLD Studios’ Extraordinary is a new communications activation programme for brand sustainability messaging, created in collaboration with WWF and UN Environment.
Climate change is affecting us all. The most vulnerable on the planet are terribly impacted; notably the bottom billion, ecosystems, wildlife and oceans. If the remainder of the world’s population became conscious consumers, we stand a real chance of protecting it all.
For this to happen, all brands around the globe that are supporting a sustainability agenda, need to start taking consumers on the journey with them. They need to stop separating sustainability initiatives from brand flair, and start raising the profile of sustainability within their mainstream brand messaging.
As wildlife filmmakers, WiLD Studios believe they have a responsibility to use their medium of film to help protect and preserve the beauty of planet earth which gives us endless stories to tell. As marketers and brand owners, we all have a responsibility to use our brands for good as well as commercial gain. With the creation of Extraordinary and the Extraordinary Awards, brands and creative agencies around the globe are inspired to develop creative new ways to raise consumer engagement with sustainability. There was never a more important time than now to change the narrative for global consumers. Achieve this, and the world turns a corner.
WHAT WE DO
Support and enable the development of practical strategies for brands and their creative agencies to raise the profile of sustainability in mainstream comms. Build high awareness of the strategies and best practices, through high profile platforms, advocacy and initiatives.
Promote, inspire and support the development of best practices for branded communications that make sustainability so sexy for consumers that it becomes a key purchase consideration.
Inspire strong emotional and physical connections between consumers and brands on a sustainability journey; using the powerful influence of creative storytelling. Thereby supporting the world in achieving goals for a more sustainable future.