Dr Alaa Murabit on stage for TED Talks



Support and enable the development of practical strategies for brands and their creative agencies to raise the profile of sustainability in mainstream communications. Build high awareness of the strategies and best practices, through high profile platforms, advocacy and initiatives.

Upcoming Initiatives:
- Be the Extraordinary Forum, Cannes Lions (19 Jun 2018)
- Extraordinary Working Lunch, Cannes (18 Jun 2018)
- Social Good Summit, UN General Assembly (Sep 2018)


Promote, inspire and support the development of best practices for branded communications that make sustainability so sexy for consumers that it becomes a key purchase consideration. The first initiative is the Extraordinary Award, a global award competition for advertising agencies to develop a concept for a short-form video that results in best-in-world filmed case studies. The three winners of Extraordinary Award 2018, will be filmed by WiLD Studios in collaboration with the winning agencies, and shown at Cannes Lions 2018.

Upcoming Initiatives:
- Extraordinary Award, launched Feb 2018
- CMO Series (launch Sep 2018)


Inspire strong emotional and physical connections between consumers and brands on a sustainability journey; using the powerful influence of creative storytelling. Thereby supporting the world in achieving goals for a more sustainable future.

Upcoming Initiatives:

- That Single Extraordinary Moment Series (launch Jun 2018)
- Begin with Extraordinary short-form content series (launch 2019)